Why Wazo? Let's return to the term wazo, meaning "idea" in Swahili. It crystallizes the constant creative ferment present within our team. So why not call the agency “idea”? (Apart from the clear lack of originality of the proposal.) Because the choice of language has a primordial importance, in fact, originating from the banks of the Sahel, a late cultural crossroads, Swahili served as breeding ground for the advent of a civilization based essentially on commerce. Wazo is the contemporary representation of the ancient banks of the Sahel. An oasis of exchange, a bastion of talent. It is at this meeting of great minds that your campaigns are formed, that we select the best elements to meet your expectations in the most effective and original way possible.